Our lives, professions, and how we engage have all been transformed by the internet. It has enlarged our minds and offered us an abundance of knowledge never before accessible. But, as our dependence on the web has increased significantly, so have security risks. With time, security risks are projected to get more complex and…
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When Weird Works: How Pepsi’s 2022 Ad Campaign Defied Convention
In today’s world, brands are constantly looking for innovative and creative ways to stand out from the crowd. Pepsi is no exception, and in 2022, the brand launched a new ad campaign called “That’s What I Like” that embraced the power of weirdness.The “That’s What I Like” campaign features a series of ads that showcase…
Marketing Shouldn’t Be Boring: Why & How to Add Playfulness to Your Campaigns
Playful content is a way to your audience’s heart! Yeah- see that was a bad example of being playful with your content. Or was it? Anyway, my point is that your content does not have to be boring to show how much serious you are about your business growth. Don’t believe me? Well, I come…
Unleashing Your Inner Kitten: Embracing Playfulness in Marketing
For a successful marketing career, one needs to be strategic towards their approach, especially in the content creation aspect. The thing that makes a marketing campaign more viral is the elements that can create a playful environment. Hence, embracing playfulness in marketing is essential to effectively connect with your audiences while they have fun making…
How Data Analytics Can Help You Make Better Business Decisions?
Data analytics has long been considered a powerful tool for organizations looking to enhance their sales and communications. But as we discover more about the application of data in a business, we are becoming more aware of how it may enhance the company’s leadership. According to Market Research Future’s analysis, the worldwide data analytics…
5G Technology: How It’s Transforming Ultrafast Networks
5G technology is revolutionizing ultrafast networks, making it possible for users to access high-speed Internet and data with minimal latency. 5G networks are capable of providing speeds up to 20 times faster than 4G networks and are being implemented in a variety of sectors, from the industrial sector’s smart manufacturing and the automotive industry’s…
Content or Design – Which Comes First?
Today’s businesses aim to flourish in the global marketplace through digital mode. Establishing brand identity and enhancing productivity with high sales rates and revenue depends on how the business utilizes its digital marketing strategies. Content and design are both vital digital marketing assets. As a professional, you must know these two assets and their role…
How to Create B2B Content Ideas for Your Blog?
A website’s organic traffic and conversion rate typically increase when its content performs well and results from careful planning. To resolve your customers’ issues, your content needs to be peppered with relevant keywords and respond to frequently asked questions to achieve a high ranking on search engines. Additionally, your content must be engaging,…
Content Strategy for Experiential Events: Are You Putting On the Best Show?
Today’s branding and advertising trends are not just about selling to gain long-term success. But, it is necessary to know your customers and get connected with them naturally and strategically. You must create a strong bond with your potential customers with long-lasting impressions. This is what is known as experiential marketing. Here, you need the…
Do You Really Need Technology for Content Marketing in 2023?
The other day I received a newsletter reading –If you are a content marketer, this is your must-have tool for 2023. Apart from a good email marketing tactic, the newsletter did not offer much for me. The must-have tool was a content calendar with general features and one new ‘magical’ column where you can add…