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Top 10 Cyber Security Threats in 2023 and How to Prevent Them?

  Our lives, professions, and how we engage have all been transformed by the internet. It has enlarged our minds and offered us an abundance of knowledge never before accessible. But, as our dependence on the web has increased significantly, so have security risks. With time, security risks are projected to get more complex and…

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When Weird Works: How Pepsi’s 2022 Ad Campaign Defied Convention

In today’s world, brands are constantly looking for innovative and creative ways to stand out from the crowd. Pepsi is no exception, and in 2022, the brand launched a new ad campaign called “That’s What I Like” that embraced the power of weirdness.The “That’s What I Like” campaign features a series of ads that showcase…

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How Data Analytics Can Help You Make Better Business Decisions?

  Data analytics has long been considered a powerful tool for organizations looking to enhance their sales and communications. But as we discover more about the application of data in a business, we are becoming more aware of how it may enhance the company’s leadership. According to Market Research Future’s analysis, the worldwide data analytics…

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5G Technology: How It’s Transforming Ultrafast Networks

  5G technology is revolutionizing ultrafast networks, making it possible for users to access high-speed Internet and data with minimal latency. 5G networks are capable of providing speeds up to 20 times faster than 4G networks and are being implemented in a variety of sectors, from the industrial sector’s smart manufacturing and the automotive industry’s…

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Content or Design – Which Comes First?

Today’s businesses aim to flourish in the global marketplace through digital mode. Establishing brand identity and enhancing productivity with high sales rates and revenue depends on how the business utilizes its digital marketing strategies. Content and design are both vital digital marketing assets. As a professional, you must know these two assets and their role…

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Content Strategy for Experiential Events: Are You Putting On the Best Show?

Today’s branding and advertising trends are not just about selling to gain long-term success. But, it is necessary to know your customers and get connected with them naturally and strategically. You must create a strong bond with your potential customers with long-lasting impressions. This is what is known as experiential marketing. Here, you need the…

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