If you have belonged to the digital marketing industry, you are familiar with the B2C and B2B business terms. However, you might need to become more familiar with the strategies of B2B & B2C. Business-to-business marketing aims for purchasing decisions based on the process, while business-to-consumer marketing strategy aims to build purchasing decisions based on emotions.
Marketing aims to drive sales and leverage your business with huge revenues. But the strategies can vary based on the consumers you want to target. To understand this factor, here in this post, we have compiled the in-depth difference between B2B Vs. B2C content marketing with real-life examples.
A brief difference between the B2B and B2C content marketing
Remember, the approach to content marketing is not working the same for every consumer. This is why it is necessary to understand how to market content for different audience groups. To update the current content marketing strategy, let’s understand the difference between the audiences.
- Consumer’s motivation
In B2B business, the visitors drive by the value you offer. Efficiency and expertise are things that matter a lot. The goal in B2B marketing should be expertise so that you can help your audience with the decision-making procedure. The success stories and statistics the team shares mostly drive the B2B visitors. Moreover, you are not only getting the trust of the audience, but you are also getting the business. This is the reason why the company values uploading blogs. This part of marketing attracts the B2B audience and improves the sales rate.
In B2C marketing, sales are driven mostly by the visitor’s emotions. In this scenario, the customers want to be satisfied and entertained by the purchase. You can improve your content by leveraging the stories that trigger the audience. A B2C customer searches for something that can solve his/her problem, so your content should always have the answer to their particular question.
- Content strategies
Talking about B2B marketing, the major goal is to increase ROI. The numbers, factual data, and tangible features matter greatly in this marketing strategy. The promotional content and the informative ads mostly rely on what, how, and why business processes. Here the complex data are more appealing rather than emotional appeal. However, stories can attract the audience if backed up with numbers, graphs, and facts. It can be applied to blog posts, articles, and website content.
Considering B2C marketing, the content you publish on the website, social media posts, and any other should have that emotional trigger. The B2C marketing campaigns contain stories that are told strategically. Post stories to which people can relate emotionally.
- Consider the personas
B2B marketing mostly considers a small set of personas. So, the content marketing effort for B2B marketing should be focused on the ROI, trends, and Data.
B2C marketing focuses on multiple types of audiences, even for the small niche. This ultimately means that B2C marketing works on different kinds of personas. For example, if you sell protein supplements, you must focus on all types of consumers who can use this based on gender, pros and cons, and their respective ages.
However, your product caters to a huge number of people doesn’t mean it will appeal to everyone. When you market your products, you must review the specific persona’s requirements. You have to categorize your consumers into classes and then identify their personas. Afterward, you can search for the right time and emotions to appeal to them to invest in your products.
- Improve the decision-making process
B2B marketing has a lengthier decision-making procedure because it involves multiple stakeholders than B2C. In B2B marketing, you must invest time in cultivating a relationship and partnership with the potential buyer. Take time and learn who the key decision makers are and perform everything to get their approval.
In B2C marketing, the decision-making process takes less time. In this scenario, you mostly speak to one or 2 persons. B2C mostly targets consumers who want to invest instantly in the product/service. You have to catch the attention of the targeted consumers who generate a quick desire for the product.
- Consider the language style
When it’s about B2B content marketing, the terms used in it are basically industry specific. Using these languages, you can attract more businesses and let them know you have an idea about their niche. Remember, the consumer you will attract is already an authority figure, so you should be more professional towards them.
In B2C content marketing, you should use a communicative tone. Try to answer the questions to the point, and don’t use tough words that normal people can’t understand. It makes your brand seem more attractive and ensures profits.
Now you know the difference between B2B and B2C marketing; you can create the strategies that better work for you. For creating better strategies, you can take help from Mayriya
