Do you find it difficult to create new content regularly to engage your present audience or reach out to new ones? Repurposing content may help you increase your impact and reach while saving time and being effective. You can share your current content across other platforms and meet the interests of different audiences by changing it into new formats.
This might include converting blog posts, infographics, articles,videos, pictures, and other information that can be repurposed for other platforms. To improve your content marketing approach, it’s a good idea to keep an inventory of this type of repurposed content.
- Convert it into a video
Video is an immensely popular content format increasingly recognized as a crucial and effective method for promoting your business and offerings. Whether you produce a sales video, a narrative-driven advertisement, an explanatory video, or a concise social media post, video allows you to create compelling content easily.
Keeping your videos concise and focused is important to attain short attention spans. Aim to keep your video duration around 2 to 5 minutes, depending on the topic and context. To enhance viewer engagement, incorporate visuals such as graphics, images, and animations that effectively complement your message. These visual elements support your content and make the video more captivating and compelling.
- Create an e-book by combining your blog content
Do you hold a significant number of blog posts on a certain subject that, when combined, may become an extensive and captivating e-book? This approach is extremely useful if you possess a large pillar of blog content that your readers can obtain as an e-book.
One of the primary reasons this approach proves effective is that not everyone who comes across your blog content will read each post related to a particular topic. By gathering all of them into one document, you can offer an e-book that is easily accessible and available for download.
For instance, if you have a number of blog posts about influencer marketing, you might put all the valuable data into an influencer marketing e-book that those who go to your website may download for free. Users who visit a blog article that discusses influencer marketing methods will notice a call to action encouraging them to download the full e-book. Promote this e-book through your advertising or social media platforms to further broaden its popularity.
- Create an infographic from it
Do you have the information you shared in lengthy paragraphs? Think of transforming it into a clear and beautiful infographic. Infographics offer a useful method for presenting a variety of information in a simple manner. You may provide small content in a single, visually appealing resource by combining visual cues, following design guidelines, and employing language that has been reduced.
Infographics have a lot of sharing potential. Consumers and viewers are inclined to promote them on social networking channels when they involve interesting content. This results in a wider audience, more leads, and even better sales.You can make more information-dense, comprehensive infographics that are longer and more compact or experiment with larger, more in-depth infographics.
- Create a slideshow
Why not create a powerful presentation or slide show if you have produced a lengthy post or content, for instance, a blog piece or podcast episode? Since they implement interactive components like photos or GIFs, decks also have the advantage of being easily readable and innovative.
Arrange the most interesting facts onto slides to transform the content into a presentation. You may decide to develop specialized slides with impactful quotations and data, or you may decide to make animated graphical representations to illustrate your ideas further.
- Create microcontent on social media platforms
Although social media keeps growing, differentiating out becomes more difficult. If you intend to use social media platforms to their fullest capacity, you will need to produce engaging micro-content that brings new viewers and supports or grows your current audiences.
Shorter, simpler to read and understand, and ultimately the content must be shareable is what defines the microcontent. You may transform blog posts into Instagram reels or turn outstanding quotations from your podcasts into visual quote cards.
The easiest way to increase the life of your existing blogs, podcasts, or videos is by repurposing your current content. You can create a scroll-stopping video from nearly any piece of content. With Mayriya, you can get tips on producing your first video in only a few minutes. Further, you can transform your blog posts to infographics, build an engaging explanation video, or make a commercial for your newest podcast.