In today’s world, brands are constantly looking for innovative and creative ways to stand out from the crowd. Pepsi is no exception, and in 2022, the brand launched a new ad campaign called “That’s What I Like” that embraced the power of weirdness.The “That’s What I Like” campaign features a series of ads that showcase…
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Locational Intelligence- The Game-changer of Advertising World
Gone are the days when advertising in the right place at the right time seemed impossible. Today, businesses are using Locational intelligence in much smarter ways than ever anticipated. By employing geospatial information to gain key insights regarding customer’s choices, behaviors, physical and online presence, and more, businesses can make more accurate predictions. This has…