Are you looking to implement a successful content marketing strategy for your business? Well, a content marketing team is the key to implementing the strategy and achieving your business goal. Research shows that a content marketing team can bring 13 times more positive returns on investment for your business. When you want to develop and…
Being a content marketer, measuring the return on the investment of content marketing efforts gives a better sense of content contribution to the business’s bottom line. By tracking the content KPIs frequently, you can measure the ROI of the content marketing program. As per the content marketing institute, 21% of marketers said they successfully measured…
If you have belonged to the digital marketing industry, you are familiar with the B2C and B2B business terms. However, you might need to become more familiar with the strategies of B2B & B2C. Business-to-business marketing aims for purchasing decisions based on the process, while business-to-consumer marketing strategy aims to build purchasing decisions based on…