Posts Tagged

Content marketing strategy

How to Build a Content Marketing Team?

Are you looking to implement a successful content marketing strategy for your business? Well, a content marketing team is the key to implementing the strategy and achieving your business goal. Research shows that a content marketing team can bring 13 times more positive returns on investment for your business. When you want to develop and…

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Content Marketing for B2B vs. B2C: What’s the Difference?

If you have belonged to the digital marketing industry, you are familiar with the B2C and B2B business terms. However, you might need to become more familiar with the strategies of B2B & B2C. Business-to-business marketing aims for purchasing decisions based on the process, while business-to-consumer marketing strategy aims to build purchasing decisions based on…

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When Weird Works: How Pepsi’s 2022 Ad Campaign Defied Convention

In today’s world, brands are constantly looking for innovative and creative ways to stand out from the crowd. Pepsi is no exception, and in 2022, the brand launched a new ad campaign called “That’s What I Like” that embraced the power of weirdness.The “That’s What I Like” campaign features a series of ads that showcase…

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Why Is Blogging Absolutely Essential For Budding Businesses?

   A frequent change in marketing strategy has been observed among different business sectors, and blogging is the new marketing strategy for many businesses to reach their potential or current customers. Customers can easily find your business by reading blogs on search engines. Blogs provide a better understanding of the specific product and the company….

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