Every digital marketing campaign’s success is based on how strong its call-to-actions or CTAs are. A great CTA can do wonders. A call-to-action or CTA is a strategy of digital marketing that encourages website visitors to do a desired action, such as making a purchase or signing up for a subscription. A call to…
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Content Marketing
Do You Really Need Technology for Content Marketing in 2023?
The other day I received a newsletter reading –If you are a content marketer, this is your must-have tool for 2023. Apart from a good email marketing tactic, the newsletter did not offer much for me. The must-have tool was a content calendar with general features and one new ‘magical’ column where you can add…